Tourism Board: Singapore Wins (New) Top Honor
On June 15, the Singapore Tourism Board won the award for "Best Tourism Branding" at the first-ever Travel Weekly Industry Awards, held in Hong Kong. The group has been touting its accolade ever since.
The organization focuses its branding on business travelers and the medical industry, but still has a "leisure group" for travelers whose purpose for visiting lacks monetary motivations.
The board lays out a bold business plan to establish the Southeast Asian City-State as a hub of world commerce. Since travelers start their visit flying into Singapore's Changi Airport -- considered by many to be the best place in the world to catch a plane -- the Tourism Board will be securing the country's position as most desirable destination among the corporate elite in no time.
